Unlocking YOUR

Money Savvy DNA

Learn the Code to Financial Resilience and Empowerment
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How I Accidentally Turned My Kids Into Financially Entitled Monsters
Transform Your Parenting Tactics for Financially Mindful Kids
Are you worried that your child's understanding of money might be shaping into a problematic attitude of entitlement? Discover practical insights in How I Accidentally Turned My Kids Into Financially Entitled Monsters, a compelling guide to reshaping your family's financial dynamics.
Get ready to foster a household where financial literacy flourishes and entitlement receives a permanent eviction notice. It's time for you and your children to embark on a journey toward financial enlightenment together.

Meet Andrew

Meet Andrew Lendnal, your go-to guru for financial wellness and bestselling author on the international stage. Named one of 5 leaders championing the financial wellness at work movement. Andrew's impressive career has seen him at the helm of his own entrepreneurial ventures, and occupying strategic leadership roles in some of the world's most renowned Fortune 500 companies. His industry expertise is backed by over twenty years in the financial services sector, providing him with a unique and comprehensive perspective on financial management. Join Andrew in the journey towards financial empowerment and discover how to turn your financial goals into realities.
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International Finance Author

Self-Help Books by Andrew
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Children's Picture Books by Andrew
Digital Piggy Banks
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Financial Wellness Spirit Wear by Andrew
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Book Andrew to Speak

I am a Financial Wellness "Edutainer" that teaches audiences in an entertaining way how to achieve their financial dreams by maximizing the value of their wallet. My goal is to engage and connect with attendees, leaving them with new ideas on how to become financially resilient, and better understand the relationship between their physical, emotional and financial health. Ultimately helping them find a greater sense of purpose and total wellbeing.
  • Conferences: Keynote Speaker, Panel Expert
  • Financial Comdiani
  • TV Segements and Interviews
  • Radio Shows
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What People Say About Andrew
  • I was so pleasantly surprised by the content, as the idea of teaching kids about investing leaves me totally cold (clearly I’m one of those people who most needs the book!) but I thought he did such a great job of balancing sensible money lessons with caring values. It’s also very practical and easy to read.
    ★ ★ ★ ★ ★EDITOR STUDIO BAMBINI


  • "The traditional piggy bank is technically flawed"

    ★ ★ ★ ★ ★SAVING MONEY EXPERT
  • Read this book, and give your kids a gold start!
    ★ ★ ★ ★ ★THE BAREFOOT INVESTOR
  • It is the best how-to kids and money book I have ever seen. In the past I have found the books that purport to do what this one does are merely investment manuals, usually for those already with money to invest. Cynical perhaps…but this is honest and also speaks from experience.
    ★ ★ ★ ★ ★ABC NORTHERN TASMANIA
  • “Gold Start has countless practical, do-able money tips for parents to give their kids a solid start to their financial education. With lots of great activities and even games to play together, this is a must-have book.”
    ★ ★ ★ ★ ★FOUNDER ORGANIZE YOUR LIFE
  • "How to create a junior tycoon"
    ★ ★ ★ ★ ★YOUR MONEY MAGAZINE
  • "Practical money lessons for your teen"
    ★ ★ ★ ★ ★YOUR KIDS ED
  • "Allowances: To give or not to give"
    ★ ★ ★ ★ ★YOUR KIDS ED
  • "Teaching children about the value of money"
    ★ ★ ★ ★ ★NATURAL PARENTING
  • "a great book to help you teach your kids everything they need to know about money, saving, finances and more!"
    ★ ★ ★ ★ ★ORGANIZE YOUR LIFE